Berkeley City College will host the Northern California/Nevada National Student Advertising Competition (NSAC—District 14) 8 a.m.-5 p.m., Saturday, Apr. 5 at its 2050 Center St. campus. The day-long event will be held in the college’s auditorium, atrium, and break-out classrooms. Peralta students interested in business, marketing, design, public relations, advertising, media, writing, creative, production, photography and accounting are welcome to attend.
NSAC is sponsored by the American Advertising Federation (AAF). Each year, a corporate sponsor (in 2013-14, it is Mary Kay Cosmetics) provides to the student competitors a case study outlining the history of its product and current advertising situation. It reflects a real world problem to challenge students’ critical thinking abilities and creativity. Teams research the product and its competition, identify potential problems and develop an integrated communications campaign for the client. Each team then “pitches” its campaign to a panel of judges who are communications industry professionals.
Event coordinator Diane Rames has held senior leadership roles for the Gannett Corporation, The San Jose Mercury News, The Contra Costa Times, The Rocky Mountain News and The San Francisco Independent Newspaper Group. She is immediate past president and current chair of the board of the Greater San Francisco Advertising Club (www.gsfac.org) and is immediate past chair of the Berkeley Chamber of Commerce’s Board of Directors.
For more information, contact Shirley Fogarino, (510) 981-2852, firstname.lastname@example.org
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